Smart tourism destination (STD) came as a need to handle the dynamic development and high competitive environment of the tourism sector through a sustainable approach of promotion. At the core of the STD concept, is the use of Information and Communication Technology (ICT), wherein different stakeholders (Local community, Local businesses, Local government, ICT organizations, Environmental consultants and Tourists) are interconnecting through a technological platform within which information related to the destination’s activities and resources are permanently exchanged. This integrated platform will have multiple touch points that may be accessed through a variety of end-user devices (such as smart phones etc.). This, integrated platform will be managed by local government.
Promoting the destination through STD will bring several advantages such as: Technology embedded environments; Responsive processes at micro and macro levels; End-user devices in multiple touch-points; and engagement of stakeholders that use the platform dynamically as a neutral system.
STD provides an effective and sustainable method of promotion and managing the destinations’ resource. For this, the need for smart ideas to promote a destination, in order to increase their competitiveness, must be considered and discussed.
As a starting phase, during the first day a lecture should take place. Through the lecture, students will be introduced to the theoretical aspects, related to the topic.
A world cafe teaching method will take place, through which brainstorming ideas and exchanging creative ideas about the STD establishment, advantages and disadvantages, will be discussed
After defining the geographical area or a district, as a case study, students will contact all involved stakeholders such as Local community, Local businesses, Local government, ICT organizations, Environmental consultants and a reasonable number of Tourists. A focus group technique is suggested to have discussions with the target groups.
Through this draft students will gain skills about how to promote a destination considering all the stakeholders needs. Students will contact stakeholders directly; the Local community, Local businesses, Local government, ICT organizations, Environmental consultants and Tourists, in order to hear their real requests and needs. Furthermore, students will gain knowledge over important techniques and concepts about tourism destination promotion, such as ICT, Smart tourism, resources of a destination etc., which will make them and other stakeholders involved, more aware of the importance of the resources that are attractions.