According to Kosovo Agency of Statistics, the amount of products imported in Kosovo (2014) was €2,538,232,000, which is the highest ever recorded and which has resulted in €2,213,678,000 trade deficit. Furthermore, around 30% of the total goods imported are food products, which is very troublesome since the land in Kosovo is flat and perfect for growing fruits and vegetables. Even more worrisome is the fact that despite a 10% customs tariff and 16% VAT, the imported food products remain cheaper than local products. With some assistance these products could be produced locally at a price that is lower than foreign competitor, but at the same time generate jobs and improve the welfare of Kosovar citizens. Therefore, in a time when we have continuous global trade homogenization, the protection and/or support of local businesses are not only patriotic, but could also contribute to the development of the local economy as a whole. Moreover, the support of local businesses keeps the earnings within the country and contributes to the development of entrepreneurship and job creation.
Faced with an incredible regional competition, local producers have decided to work together for a common goal – that is to establish a better relationship with the community in order to win favours and lobby for better governmental policies regarding their endeavours. In order to improve their performance concerning CSR, leaders of the food sector have contacted Universum College to conduct a field study regarding the products and services they offer in order to become more socially responsible not only to their clients, but to the society and environment as well.
You have been chosen to conduct a field study at X company, where you will spend 3 full working days at the organization of you choosing. You will observe closely the daily activities of the organization and learn more about their strategic initiatives. During this period you are to work with the marketing and public relations office in order to study and examine the shortcomings of the organization. Furthermore, you are to conduct a country wide survey in order to develop a general understanding of consumers’ opinion regarding x comapny. In the end of the field research, you are to produce a report with your findings and the recommendations that the organization could undertake to improve its position concerning their consumers, local community and the environment. The final report will also be presented in front of other students and representatives from x company.