Sustainicum Collection

Consus The aim of the project is to establish a regional science-society network for sustainability innovations in Albania and Kosovo in order to strengthen the connection and collaboration of institutions in the field of higher education, research and practice.

CSR in pharmaceutical industry- raising awareness of investment in sustainability(Resource ID: 298)

The main idea of this resource is to raise awareness of sustainable development, inform students using ideas other than the theory that is usually served to them, something more attractive and more important that will help them to see what is to be considered the most important in doing business in the future. An area of educational interest will be a pharmaceutical manufacturer. Students will be able to meet an authorized person at the company, get a collection of information about CSR in general during their visit to the company. It is crucial for them to be informed that company’s social responsibility has a key role in the company in order for them to be successful in every aspect.


The awareness of sustainability as a main issue of companies’ performance has considerably grown over the last few years, where environmental protectioneconomic growth and social equity is a triple bottom line that has to be considered. According to Ernst & Young (2010) the chemical and pharmaceutical industry has quite a long tradition of dealing with sustainability issues. Several environmental accidents have led to greater concerns about safety operations in the Chemical and Pharmaceutical Industry. Especially, the “Seveso disaster” in July 1976 in the region of Milan/Italy which resulted in the highest known exposure to Dioxin (TCDD) in residential populations and led to studies and standardized industrial safety regulations. Since then, governments and multilateral organizations around the world have undertaken active initiatives to protecting the environment

Students will visit a pharmaceutical manufacturer in Kosovo "Trepharm” or “Gentipharm”.  They produce different pharmaceutical products like traditional ones such as capsules, tablets and syrups. They have drug control laboratory for analysis and control of medication, as well.

The plan is to go through all stages of the fieldwork. There are typically three stages involved in Fieldwork: pre-field stage, field stage and post-field stage. Participants will be provided with clear expectations and will be motivated to take an active role in the process. 

During the Pre-field stage  the aims and objectives of the fieldwork will be defined, while a stakeholder who will be involved in the field work is identified. The location is appropriate, objectives are clear and learning outcomes are planned carefully. Students will research the relevant literature prior to departure and will prepare questions that they will ask.

During the Field stage participants will be encouraged to get actively involved during the visit and achieve the objectives set out prior to fieldwork. The discussion will be inthe  form of a focus group, where students will gain information from the authorized person in charge, based on a questions prepared earlier. They will take evidence from what he says.

During post-field stage the data obtained from the group work will be gathered and analyzed. In small groups students will present the findings using graphs/charts and supporting literature. In their groups participants should identify constraints and barriers and suggest potential stakeholders that could get involved in the future.

There is a list of criteria and indicators which are considered to be significant for the company to meet, to show the commitment and dedication to sustainability. The criteria that are identified are:

  • Sustainability Reporting,
  • Corporate Governance and Sustainability Strategy,
  • CR Organization and Management
  • Environment (environmental footprint)
  • Employees
  • Supply Chain/Procurement
  • Other Aspects

The company will be reminded that sustainable programs of corporate responsibility work best when invested in the health of communities and in the health of a business. To make a win-win situation, the Company that is cooperating with us can come to our College and promote themselves and what they are doing.

Integration of Social Stakeholders
Stakeholders are integrated directly in the project, they have a key role in giving the right information to the students. As a part of a lecture, students will be asked to gather information about the aspects that are discussed on theory, and compare this to their own results. This is an opportunity that benefits both students and businesses alike.
-Allows students to be exposed to new environments in order to increase their depth of understanding.
-Hands-on experience that is critical for skill development
- Links to the theory being studied
- Direct involvement and responsibility of their own learning
- Encourages students to appreciate diverse landscapes and helps them to recognise the importance of conserving and preserving the environment;
- Difficult to work around student timetable, it must not affect other lecturers’ material that they have to cover,
-Lack of compliance from businesses to be part of the teaching experience
Learning Outcomes
At the end of this resource, students will be able to critically assess the CSR strategies of a pharmaceutical company;

This activity will help students to see what is considered to be the most important factor in doing business in the future, it is crucial being successful in every aspect.

This will have a major impact on the growth of the learning experience for the students, it will help with motivation and self-development.

Further, it encourages active learning and creativity in investigating real world situations.
Relevance for Sustainability
The activity’s relevance to sustainability is strong, as the topics discussed will incorporate numerous aspects of development and sustainability (geographical, urban or rural planning, social aspects). Participants should be better equipped and informed to carry out future fieldwork in other subject areas.
It can create an opportunity that benefits both students and businesses alike.
Related Teaching Resources
Previous knowledge is needed to ensure the fieldwork is carried out safely, the site must be visited ahead of time to make sure everything will go as planned, relevant documents and literature will be provided to participants prior to the fieldwork visit so participants will be well informed beforehand, ensuring better understanding of what they need to be looking for.
Preparation Efforts
Preparation Efforts Description
It takes high effort for this recourse to be executed, to be well organized and be successful. The main effort will take making an agreement with the company and finding an appropriate schedule for the visit. Other activities will be defined and organized in accordance with the main activity. Students will be informed ahead about expectations, and will be provided with adequate documents and literature prior to the fieldwork, ensuring they have a better understanding of what they need to be looking for.
The Fieldwork section will be assessed by delivering the findings through a group presentation using a Powerpoint presentation. Participants will create a digital story about the three stages involved; pre-field stage, field stage and post-field stage.
Credit/Certification Description
The credit earned during this project will be evaluated as 35% of total mark, and will be added at the end of the semester when the final assessment will be done.
Sources and Links


Ernst & Young (2010): Corporate responsibility: sustainability in a changing world

Teaching methods handbook, work package 3, Deliverable 3.3, ConSus: 543742-TEMPUS-1-AT-TEMPUS-JPHES, February 2015


Funded by
This teaching resource, realised within the project ConSus, has been funded with the support of the TEMPUS of the European Union. The contents reflect the views of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein.

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Mimoza Pira
This teaching resource is allocated to following University:
RIINVEST - Riinvest College


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Teaching Tools & Methods

  • Mini-project
  • Field study
  • Written material