This teaching resource outline describes a set of four possible teaching resources, which are designed to be completed one after another. The outline "Junior Enterprise" is based (and slightly modified) on the successful seminar "Sustainable Entrepreneurship" offered at the University of Natural Resources and Life Sciences Vienna. "Junior Enterprise (part I, II, III and IV)" offers lecturers a basic description (without going into further details) for a set of four teaching resources that could be used for the planning and implementation of Junior Enterprises (JE), namely local non-profit organization entirely managed by students active in the field of sustainability and social entrepreneurship. The whole set of four resources aims both to offer practical knowhow about sustainability, leadership, business planning, and to develop a financing and business plan in order to finally implement the prototype JE. Former students who successfully implemented an own JE, accompany the (fictive or real) development process of a new JE. Practical input on marketing, business development and hands on development of successful JE are part of the learning outcome of this teaching resource.
Examples of successfully launched JE in Vienna/Austria are:
- CO2 Compensation consulting company
- Solar PV company (50 kWp plant at the roof of the University)
- Junior Enterprise Hub to support the development of JE in terms of a logistic and knowledge service provider
- Development of a Green Bank account for students
The method outline describes the basic idea for the set of following 4 resources:
"Junior Enterprise I - The JE business idea", offers the students a method to learn how to find and structure a sustainable business idea. The students learn on basis of real business life case studies, how to implement the CANVAS method as a framework for the development of a business model. The Canvas Model (please refer to the teaching method "Sustainable Canvas Model - structuring of sustainable business ideas and projects") was created for the development of business models. First the students develop nine fields of their business idea: value-proposition, customers, customer relationships, communication- and marketing channels, key partners, key activities, resources, cost structure and source of income. In addition the students develop two fields regarding sustainability: eco social costs and eco social benefits. The teaching resource aims at anticipatory and system thinking.
"Junior Enterprise II - The JE network" is based on the resource I and offers the students a way how to build up a network for their sustainable business idea. Students are encouraged to visit at least one appropriate stakeholder who is willing to support the development of the new JE business idea with their knowledge (interview). As a second goal, the students must visit an institution that foster start-up enterprises (excursion).
"Junior Enterprise III - The JE business plan" is based on the resources I and II and enables the students to develop a business plan for the sustainable JE on basis of a case study. Within an internet research the students have to find informations on governmental financial support options. Stakeholders from the regional economy, who already have launched an "ecological enterprise", present the concept of their business plan and lead a discussion about real problems and challenges from their real business life experience.
"Junior Enterprise IV - The JE implementation" is based on the resources I, II and III and continues with the implementation of the new JE. The students learn how to successfully launch the JE. Alternatively, the launch of the JE can also be done virtual only (simulation).
The method set used within "Junior Enterprise (part I, II, III and IV)":
- Sustainable Canvas Model
- Case study
- Internet research