Commonly cited, ecotourism is travel to fragile, pristine, and usually protected in order to understand local culture and natural history with safety measures in place that minimize negative impacts on the ecosystems and on the local cultures areas. Emphasis is commonly placed on the responsibility to promote and ensure conservation of the natural environment, promote the economic welfare and minimize adverse socio-cultural impacts arising from contact between visitors and residents. The promotion of ecotourism in AL-Prespa, is essential for the economic development of the area and the preservation of its historical, cultural and ecological identity. Ecotourism must account for environmental, social, and economic implications, in order to succeed.
Sustainable environmental practices reduce or eliminate damage to natural ecosystems ( flora, fauna, air, water, soil) while also providing benefits to the natural environment (conservation, protection, enhancement of visible landscape). Given that ecotourism can generate some negative environmental impacts in AL-Prespa, some activities contributing directly to the conservation of natural areas are as follows: conducting environmental impact assessments; using no pesticides; using renewable energy; habitat re-generation programmes with local communities; designating certain proportion of the company income for conservation purposes, or charging extra fees to tourists for conservation etc.
It has been argued that the most significant problems resulting from increased tourism are its socio-cultural impacts. So, social sustainability is necessary to educate and create awareness among stakeholders, like local communities and entrepreneurs, on how to implement social sustainable strategies and the importance of such development. Sustainable social practices do not harm the social structure of the local community or the cultural heritage of the destination. Practices such as using products/services purchased locally, tourists being informed of ways to minimize their negative impact on a local community/lifestyle prior to visiting, provide multiple socio-cultural benefits. Such benefits include provision of opportunities for access to resources, awareness of local culture and host community, and empowerment of local communities in decision-making. In all cases cultural activities in AL-Prespa are carried out with the active involvement of host populations.
Sustainable economic practices continue to provide economic returns for the long term (e.g., financial or in-kind contributions to reduce visitor impacts, donation or sponsorship for conservation/community initiatives, provision of training and employment for local residents). Such financial profits benefit the owners of the operation as well as employees and community members. Ecotourism in this area also provides a number of economic benefits. Ecotourism is not only an important source of revenue, but also it plays a dominant role as a driver for economic development. Ecotourism in AL-Prespa is also seen as an important instrument to ensure economic development and has the potential to improve the living conditions of poor rural communities. The community benefits in AL-Prespa are secured directly through employment for related services, and indirectly through the use of local services, the purchase of local goods and crafts, and contributing to local infrastructure development.