Sustainicum Collection

Consus The aim of the project is to establish a regional science-society network for sustainability innovations in Albania and Kosovo in order to strengthen the connection and collaboration of institutions in the field of higher education, research and practice.

Resource facts

  • More than 30 students
  • 4-7 lecture units
  • Internet connection necessary
  • English, Shqip

Resource Description

Instruction file


Sustainable Self(Resource ID: 341)

“Sustainable Self” according to Murray (2011) is a way of being and acting in the world by the sustainability principle through the development of six attributes, awareness, knowledge, motivation, skilful means, empowerment, practice. In business, success and sustainability are associated with the ability of companies to manage their profit, people and assets and balancing financial, social and environmental risks, obligations and opportunities. Students will evaluate sustainable self attributes and produce an action plan for development of these attributes.

The aim of this activity is:
• To evaluate the sustainable self attributes as defined by Murray. 

• Compare these attributes with those defined in the study programme (optional)

• Produce  an action plan for the development of Sustainable Self attributes

Work produced from this session can be included in the reflection about the Personal Development Plan (PDP) as part of the MANAGEMENT SKILLS (ENHANCING YOUR CAREER AND PERSONAL SUCCESS) or  may be used as general reflective activity in other modules or sessions about sustainability.

The “Sustainable Self” according to Murray (2011) is a way of being and acting in the world by sustainability principle through development of six attributes: 1.  awareness, 2. knowledge, 3. motivation, 4. skilful means, 5. empowerment, 6. practice.

In business, success and sustainability are associated with the ability of companies to manage their profit, people and assets and balancing financial, social and environmental risks, obligations and opportunities.Business Students throughout their study, extracurricular activities and personal experience develop different attributes. For example at Staffordshire University Programmes at Riinvest College the  graduate attributes are embedded in the programmes. Refer to Staffordshire Graduate Attributes http://www.staffs.ac.uk/study/staffordshiregraduate/attributes/  to view an explanation of the attributes: 1.   Discipline Expert ;2  Professional;3  Global Citizen; 4  Communication & Teamwork;5  Reflective & Critical Learner;6  Life Long Learning.The sustainable self attributes may be included in more than one general attribute.

When people discuss the sustainability agenda they commit themsleves to actions that support the attitudes, values and beliefs related to sustainability. These are not easily changed therefore personal insight from stakeholders on how they change their beliefs and commit to sustainability will help student to relate to the topic. Therefore stakeholders are informed in advance what the aim of the session is and they are asked questions in relation to the attributes. Alternative versions could be video interviews with project stakeholders.

The footprint calculator will help students locate themsleves in the discussion about the life style and their consumption practices.(See step 2 in the instructions )

When students evaluate the development of attributes they are asked to rate the level of confidence on each of them. Students at Riinvest College are familiar with the rating strategy because they rate the graduate attributes. In one way the teacher will check the level of understanding from previous session, and on the other hand students will be able to give examples of their level of confidence. (see step 3 in the instructions).

Finally students will be able to choose one or two objective to pursue for the rest of the semester and include them in the Personal Pevelopment Plan(See step 4 in the instructions).

This teaching resource takes approx. 4 lecture units depending on the interview with the stakeholder. The assignment done individually by students will require additional 10 hours.
Integration of Social Stakeholders
Individuals are important in pushing the sustainability agenda. They may be business leaders, NGO leaders, government leaders, educators. Their actions and choices may influence families, businesses and wider community.

Influential personalities will be invited to the College for a talk with students related to sustainability topic, in class or via skype. The speaker will concentrate on the sustainable self attributes and how they put them into practice through their activities. Students will have the opportunity to make questions as well as reflect on the stories from speakers and relate them to their objectives. A reflection input for the event will be included in the PDP.
Alternatively students may interview sustainability champions and try to see the link between the attributes and their actions.
By evaluating attributes and assessing their footprint students will be able to talk about sustainability from a personal level.
Some of the attributes are difficult to reflect upon.
Learning Outcomes
• To interview a Sustainability champion and evaluate personal attributes with involvement in the sustainability agenda
• To assess personal footprint
• To evaluate the sustainable self attributes as defined by Murray
• To compare these attributes with those defined in the study programme (optional)
• To produce an action plan for the development of the Sustainable Self attributes
Relevance for Sustainability
Sustainble self attributes are important for taking action on the sustainability agenda
Related Teaching Resources
Students should have covered Sustainability See the links prior to engaing with this resource
Preparation Efforts
Preparation Efforts Description
There is no need for a lot of preparation. However students may require guidance on attributes and taking examples. The teacher must check if students understand the attributes.
Students will choose one to three objectives that help them develop the Sustainable Self Attribute using the questions below. These objectives are included in the Personal Development Plan used in the University or part of the Personal Development Assignment.
Note: (the format is taken from PDP guide of Staffordshire University which is used for students enrolled at Riinvest College for the franchise awards. Other forms can be used to evaluate sustainable self attributes).
Credit/Certification Description
Part of module weighting
Sources and Links

Murray, P. (2011). The sustainable self: A personal Approach to sustainability Education. Routledge.




Funded by
This teaching resource, realised within the project ConSus, has been funded with the support of the TEMPUS of the European Union. The contents reflect the views of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein.

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Bardha Qirezi
This teaching resource is allocated to following University:
RIINVEST - Riinvest College
Riinvest College


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Teaching Tools & Methods

  • Mini-project
  • Simulation program
  • Simulation